FREEDOM IS SOMETHING
YOU FEEL ON YOUR ON YOUR SKIN
We won the bid for the Eucerin account because of our understanding of both the product and the brand purpose. Hiperpigmentation is way more than a skin condition because it takes a huge toll on the self-esteem of those who suffer from it. Showing this sensibility and understanding on the communication was essential.
So, we came up with a powerful tagline for Eucerin Anti-Pigment Serum that delivers ont only benefits, but also a feeling.
STORIES THAT YOU CAN FEEL ON YOUR SKIN
Who could be more truthful than our consumers to talk about the benefits of Eucerin Anti-Pigment and the feeling it brings along?
That's why our campaign features a series of testimonials with women, including a trans-woman, that have used the product and have felt, each in their own way, what is like to make peace with the mirror and feel comfortable in their own skin. The result is inclusive, touching and deeply relatable. And was a hit on the brand's instagram profile.